While Carlson’s ratings reflect the fact that a segment of right-wing viewers were not interested in consuming the hearing, other audiences were.īetween 8 and 10 p.m.
Notably, though, Carlson did not take any commercial breaks, which might have tempted some of his viewers to sample the hearing on another channel. Carlson averaged about 3.3 million viewers, which is an ordinary night for him. Tucker Carlson’s loyal fans stayed with him Thursday while he made a show of ignoring the revelations about the assault on democracy. But here’s what’s really interesting to me:įox News carried Biden’s address, and about 6.9 million people watched it on that channel, but not the hearing. President Biden’s State of the Union address in March averaged 38 million viewers across sixteen channels. The early numbers are respectable, given the fragmented state of TV, but other widely-carried political events have garnered bigger audiences lately.
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This data doesn’t count every TV channel, however, or most web streaming, so the true total is larger.īig live events are sliced and diced in dozens of different ways across radio, TV and the internet, so every attempt to measure total audience is inherently incomplete. More than 20 million TV viewers tuned in to Thursday’s prime-time presentation about the January 6 attack, and it reached a far larger number through all manner of social and old-school media.Īccording to early Nielsen estimates, nine of the channels that carried the hearing averaged a combined 19 million viewers during the two-hour hearing. Indeed, as time has gone on, I’m surer than ever that they’re not.ĬNN’s Brian Stelter breaks down the coverage: I’ve been skeptical since the outset that anyone who believes against all evidence that Donald Trump won the election is persuadable. What matters is what plays on the various news and talking heads programming people watch, how much of it sticks, and whether any minds are changed. Hell, I’m a political junkie who has maintained a political junkie website for just short of two decades and I didn’t watch it. And, looking at CBS’s share alone, more people would have watched a rerun of Young Sheldon than tuned into their coverage of the event.īut, as Steven Taylor has been shouting from the rooftops since before he was a regular here, the live audience for political events really doesn’t matter all that much.But more people watch the ABC, NBC, or CBS nightly newscasts-combined-on any given weeknight.Because the programming was on most of the broadcast and cable news channels, its combined audience was quite large: close to 20 million folks, comparable to the biggest broadcast in any given week.What’s amusing is that all of the headlines accurately portray what happened. 6 Committee Hearing Crushed by ‘Young Sheldon’ Rerun
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Washington Free Beacon: Resistance Porn Ratings Fail: Jan. NewsBusters: Broadcast Networks’ Jan 6 Hearings Drew Smaller Audiences than Nightly Newscasts Last Week The ratings suggest a quantifiable success for committee members hoping to engage the public in their investigation Washington Post: Nearly 19 million watched the first Jan. The number is in the ballpark of big television events like a “Sunday Night Football” game. New York Times: At Least 20 Million Watched Jan. The competing headlines on this are both amusing and frustrating.